Our Reasoning...'If you can't change it, hide it'...
taking storage out of the dark ages.
Man started out as a hunter-gatherer searching for food and lighting fires for warmth. As time went by and man evolved; things changed... hunting was banned, fires became smokeless and shopping became the new gathering. Before you could say ‘eureka’, women were shopping till they were dropping. We at The Camouflage Company noted the change. We worried about the mess and clutter of consumerism and came up with a good idea. If you can't change it, hide it! The art of concealment began here.
We started in the garden by camouflaging garden covers so they look like part of the scenery; we took a picnic to the park, and watched our bags blend into the background. Then we had our 'eureka' moment. If we can make a garden cover blend rather than stick out like a sore thumb, and picnic bags look like they’re part of the scenery, surely we can camouflage our clutter and make mess look less? So we went home, sorted our stuff and designed utility chic, a stylish innovative collection of bags, boxes, carriers and covers that takes storage out of the dark ages.